We at Indo Aryan Beverages came up with the whole idea of setting up a manufacturing unit for Natural Mineral Water in the year 2016 after understanding market needs, the benefits of natural mineral water, and identifying opportunities. We wanted to provide the people with a product which being premium was also affordable as compared to other brands that were present in the market.
We did not compromise on the quality of the product instead, we cut down our margins to bring down the cost and to provide the customer with a better product. We conducted tests for more than a year before we started bottling the water and brought it to our consumers, we wanted to make sure that the product was premium and safe to drink. After all the time spent and effort put in, we thought that it was worthy of the name "PUR VODA". The name is an amalgamation of French and Slovak words meaning Pure and Water respectively.
PUR VODA Natural Mineral Water is being sourced at the foothills of the Shivalik Range in India. Located in the green zone with no pollutant industry in this space, the water is being bottled in these pristine, virginal surroundings, making it free of pollutants. Extracted from great depths from a confined aquifer it is rich in mineral content which not only helps to hydrate your body but also replenishes a part of the body's natural mineral content. Keeping true to our name, we unequivocally abide by our motto 'purity bottled' by persistently striving to accomplish nothing else.
This avowal is ascertained by the absence of human contact from the humble beginning of extraction from our clinically tested well, the seven-step organic filtration process. This helps us to attain the most sterile & hygienic water possible. It retains its initial natural mineral content even after cleansing which is the sole reason why we can pledge beyond a shadow of a doubt, "PUR VODA" will be one of the sweetest bottles of water you have ever tasted 'period'.
The Extraction & Bottling of Natural Mineral Water is a complex process. Mineral water is a naturally occurring source, constant monitoring and purification is required for every drop that we bottle. The water is extracted directly from underground aquifers before it reaches daylight. The systems have been installed in such a way that the environment is not affected in any way. Furthermore, the extraction process is approved and monitored by local government authorities. Once the water reaches the plant, it goes through a thorough purification process to ensure that it is 100% safe to drink, while still preserving the mineral content and natural taste.
Surprisingly, the bottling of natural mineral water is more complex than almost every other bottled beverage! Each process is to be monitored at all times as contamination at any point can render the product unfit for human consumption. Such monitoring is required because Natural Mineral Water does not go through any artificial purification processes such as UV, Reverse Osmosis, Ozonation which is the case with Packaged Drinking Water. Hence, it can not be contaminated due to the absence of any organic particles. The product is being retrieved from a depth of more than 700 ft, at the foothills of the Shivalik Range.
Packaged after a 7-step organic purification and filtration process which allows all the natural minerals which were initially present in the water to remain intact. There is no chance of contamination due to our no-contact policy i.e, no human touch is involved in the packaging process. The facility is equipped with fully automated machinery and in-house testing.
But we, at Indo Aryan Beverages, leave nothing to chance, so each batch is tested to maintain quality. Each batch in storage is inspected and kept under close watch for the next 48 hours after packaging to ensure that only Natural Mineral Water that is fit for human consumption is dispatched.
AWARENESS: The reason is lack of awareness in India. People are unaware of the whole concept of Natural Mineral Water. They tend to think of it to be unsafe, not pure, and even contaminated. The reason being the processes of purification that are involved, whereas this is not the case. Natural Mineral Water is pure in every way retaining all the naturally occurring minerals due to the natural methods of purification. In fact, purifying natural mineral water is a challenging task as compared to packaged drinking water.
MINERAL CONTENT: The natural mineral content present is essential and are beneficial to human health in many ways. Drinking natural mineral water as compared to packaged drinking water shows a better skin-hydrating effect. Drinking it will motivate you to drink more since it tastes better than regular mineral water! It will even help with your digestion as the food we consume is acidic in nature and natural mineral water has a low Ph which balances it out, whereas packaged water being more on the acidic side makes the whole situation worse.
Typical Mineral Content mg/ltr
Ph 7.4-7.8 TDS 250-290
Sodium 4.4 Calcium77
Magnesium 19 Nitrates 13
Chlorides 23 Flourides ND
LACTOSE INTOLERANCE: For people who suffer from lactose intolerance, drinking PUR VODA will provide a part of their calcium intake as our product contains high calcium content. Health benefits of sodium include improved heart performance, nervous system & glucose absorption.
WATER FOR EVERYONE: This brand's philosophy is 'giving to India's communities", a proportion of revenue from water sales is put back into the community-focused initiatives. Our primary focus is helping children in need, for every bottle sold we contribute 2% to their welfare.
GIVING BACK WHAT WE TAKE: As we are facing problems of water scarcity not only in India but all over the world, we have set up multiple groundwater recharging systems at our premises to give most of what we are taking back to mother earth to maintain a balance. Even the water that is unused after the process of bottling is utilized for irrigation.
We are currently appointing distributors and C&F agents on PAN India Level. We will be looking for Personnel who have experience in the FMCG sector and have been operating in the same for at least 3-5 years. Please find below the territories for which the company is currently looking to appoint the distributors
435, V.P.O Saketri, Haryana, 134114
Tel. +91-172-2556270, 2559099